is one of the biggest bank in Indonesia and has utilized information technology as a single system in providing services. PT Bank Rakyat Indonesia (BRI Persero) Tbk. Indonesian Internet Service Providers Association (APJII) predicts an increase of internet users in Indonesia to reach 82 million in 2013, 107 million in 2014, and 139 million in The development of information system and internet has created significant changes in banking industry, specifically in the decision making pattern in technical operators as well as leaders at every level. In Indonesia there is an sharp increase of internet users from 2 million users in 2000 to 55 million users in 2012 with 22,1% growth per year (). This rapid development of technology and information is also directly related to internet development and the growth of internet users in the past decade. Keywords: Internet Banking, Decision Support System (DSS), Prototype, Customer Perception INTRODCUTION Rapid development of information system influences nearly all human activities, both in daily life as well as business world. The system prototype was designed in a web environment using hypertext preprocessing (PHP) as an application development platform and MySQL as a database management system (DBMS) platform. The conceptual design of Decision Support System (DSS) is comprised of three models consist internal and external environmental analysis of service development, customer acquisition strategy priority analysis and area priority analysis of service development. SWOT (strength, weakness, opportunities, threat) analysis is used to identify determinant criteria in the development of bank services.
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1 DESIGN OF DECISION SUPPORT SYSTEM FOR INTERNET BANKING TECHNOLOGY SERVICE DEVELOPMENT : CASE STUDY IN PT BANK RAKYAT INDONESIA (BRI PERSERO) TBK Ilham Arief Gautama Graduate Program Management and Business, Bogor Agricultural University (IPB), Indonesia Kudang Boro Seminar & Lilik Noor Yuliati Bogor Agricultural University (IPB), Indonesia Abstract This research was aimed to design a decision support system of internet banking technology services development in PT.